About Us

Priceless walks with survivors of sex trafficking in Alaska as they work to build healthy, vibrant, self-sustaining lives.


In 2012 a women’s group from ChangePoint was looking for a way to give back to women in Alaska. At that same time, through Governor Parnell and First Lady Sandy, we began to see that sex trafficking was not just a third-world problem, but that it was thriving here on our home soil. Priceless founder, Gwen Adams, was a member of the governor’s task force for the Crimes of Human Trafficking and Sexual Slavery. Her time on this task force brought the issue in our state to light. The women of ChangePoint could not ignore the reality any longer and decided that they would actively seek to engage and bring about change. Priceless, as an organization, was born.

Since Priceless began direct client work, over 150 survivors have been referred into our program. These survivors and their families are in need of every resource necessary for rescue and a new future. Our program helps these women connect to resources throughout our state, resources ranging from: emergency and long-term housing, counseling, medical and legal services, job training, education completion, relocation services, mobile food pantry connections, etc.


Entry into the Priceless program is almost always through referral. We work closely with the FBI, State Troopers, Anchorage Police Department and Probation Officers. Sometimes women are referred into the program by one of our Priceless survivors as well. Upon referral, Priceless does a basic assessment and then connects the survivor with a mentor team. This mentor team helps the survivor navigate all the resources that may be available to her. The core of Priceless is RELATIONSHIP. We firmly believe that what makes Priceless so impactful is the fact that everything is based on building trusting friendships between mentors and survivors first.

Priceless works with survivors who are currently being trafficked, or have been trafficked within the past 5 years.


Sex trafficking is the recruitment, harboring, transportation, provision, obtaining, patronizing, or soliciting of a person for the purposes of a commercial sex act, in which the commercial sex act is induced by force, fraud, or coercion, or in which the person induced to perform such an act has not attained 18 years of age.